REAL Entrepreneurship, a course offered for credit in rural high schools and community colleges, guides students through the process of creating small businesses of their own design. The process includes:

1. self-assessment to determine students' potential and existing marketable strengths
2. community analysis to identify needs and trends in the local economy
3. research and writing of a comprehensive business plan for the chosen enterprise
4. start-up support (including loan capital) if students choose to own and operate enterprises

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